Problem

Based on user interviews and comments from users, we saw an opportunity to boost motivation by feeding back user activity data in better ways, e.g., by making it more personal and rewarding, while supporting goal directed behaviour.

Key Questions

For this project, the main questions were: Which user data do users find motivating and how should we show it in a statistics/activity screen? Once, we identify which data to show and how to show it, can users find the right information quickly and correctly?

Approach

Conducted card sorting using Trello in remote sessions with stakeholders and users

2-min design/search task using UsabilityHub

Recruited participants using UsabilityHub panel

Analysed raw data with Excel

Process

Based on previous interviews, we already understood that user statistics were desirable. Using findings from the Card Sorting task wireframes were designed by UX/UI designers. In this project, collaboration with engineers from the discovery stage to shape their expectations was key.

Card Sorting

Using Trello, participants were asked to drag and drop items (i.e., user statistics, personal details, and insurance product details) into columns for different levels of importance and frequency. Card sorting was conducted with 4 internal stakeholders and 4 YuLife users and results were aggregated and analysed in Excel.