Client: Smart Pension
2021 - 2022 - UX Research and Consultancy by Veranika
Smart Pension is one of the largest UK workplace digital-first pension providers. For this assignment, Smart Pension was interested in understanding attitudes towards retirement products within the Dutch market to better position their product offerings in the Netherlands.
Responsibilities
Conducted market research with HR professional and a general population; set up a research plan, recruit respondents in collaboration with a local recruitment agency, analyse interview insights and reporting back to their Design, Legal and greater Team.
Created and launched a questionnaire with Survey Monkey to validate interview insights with a larger target group.
Organised a Stakeholder workshop to direct action points based these insights.