Responsibilities

Setting up the UX research function, defining research strategy, and conducting end to end research. Collaborating closely with founders and/or product owners to help inform product and design direction for new product ideas and improving existing features.

Example of activities included:

Setting up large scale surveys like the yearly CSAT, understanding attitudes and needs around the Marketplace and Checkout processes in various Markets.

Conducting recurring usability testing and prototype walkthroughs of walking challenge features to boost (social) engagement and app invites.

Research in monetisation and needs in product offerings and subscription models.

In-depth interviews to test new concept ideas.