Client: YuLife
2019 - UX Research and Consultancy by Veranika
YuLife provides companies with life insurance that rewards their team for living well. YuLife’s mission is to inspire people to live their best lives every day with insurance products that are integrated with game based wellbeing services, incl. the wellbeing app for every day activity challenges, to catalyse real behaviour change.
Responsibilities
Setting up UX research processes; build collaborations; explore on previous knowledge among internal stakeholders; standardising research proposals and protocols; budgeting for incentives and participant sampling; set up recruiting processes in-app and through email; keeping track of user participations and user data (e.g., using SurveyMonkey, Airtable, UsabilityHub, Lookback) from analysis to reporting to presenting.
Creating Personas; collecting customer and user insights on a regular basis through recurring surveys and in collaboration with account managers; collecting user insights.
Exploring and designing new features; creating flow charts and wireframes; conducting quick design tests with external panels; conducting face to face and remote interviews as well as gorilla usability testing.
Improving current features; organising design sprints with internal stakeholders and with external parties; surveys and empathy interviews with customers and users.